“[Apple Chief Executive] Steve Jobs has a point of view,” Toffler said. “ITunes is about a digital storefront for a la carte downloads. Our goal is to create a utopian music community that keeps subscribers coming back.”
This will, of course, fail miserably for two reasons:
Their “utopia” is subscription-based, which is a model that, when given a choice, consumers rarely choose.
Pronouncements like Toffler’s fascinate me. Is he really unable to see how this will end? And if so, is it ignorance or denial? Isn’t he in essence saying, “We know that consumers have spoken as clearly as they could, but we think they’re wrong”?